The transformation from mass media to the current multi-channel, multi-platform, micro-media world has revolutionized the entire media industry and is now affecting every business. It doesn’t matter if your company makes toilet paper or builds houses; you should realize that you are a media company as well (or you really should be). New social media is no longer just hip and cool; it will soon be the only game in town.

Knowing that video will account for over 82% of all internet traffic by 2023, smart businesses are utilizing video content. Nowadays, everyone produces content, and people expect businesses to do the same. Video is the go-to, easy-to-consume, and highly preferred content for many people.