The transformation from mass media to the current multi-channel, multi-platform, micro-media world has revolutionised the entire media industry and is affecting every business. It doesnn't matter if your company makes toilet paper or builds houses; you should realise that you are a media company as well (or you really should be). New social media is no longer just hip and cool; it will soon be the only game in town. Knowing that video will account for over 82% of sll internet trafic by 2023, smart businesses are utilising video content. Nowadays, everyone produces content, aand people expect businesses to the same. Video is the go-to, easy to consume, and highly preferred content for many people.